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About - Staff Member - Natasha Bethea

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Natasha Bethea

Director, Marketing and Membership

Natasha Bethea serves as Director of Marketing and Membership at the Information Technology Industry Council (ITI). In this role, Natasha sets the strategic direction for ITI’s brand awareness and membership activities. Her responsibilities include membership engagement and retention, advertising, research, and market expansion.

Prior to joining ITI, Natasha supported over 30,000 national and international members as the Senior Manager of Membership Recruitment & Retention at the Association for Psychological Science (APS). Prior to her time at APS, Natasha was a Senior Membership Marketing Specialist at the American Nurses Association (ANA) and a Fundraising Account Representative at one of the most renowned full-service direct marketing firms, Chapman Cubine & Hussey.

Natasha’s current career accomplishments include being selected as a 2018 Forty Under 40 Award recipient by Association Forum of Chicagoland and a 2019 Diversity Executive Leadership Program (DELP) Scholar by the American Society of Association Executives (ASAE).

Natasha earned her M.S. in Nonprofit and Association Management from the University of Maryland Global Campus and her B.A. from Howard University.